Digital Design Lead
Date: 19 Aug 2026
Location: Wellington, NZ, 6011
Company: New Zealand Rugby Union Incorporated
Digital Design Lead
Lead the digital design experience for NZR and help bring the All Blacks and Black Ferns brands to life across digital channels!
At New Zealand Rugby (NZR), we connect millions of fans to the game they love through iconic teams including the All Blacks and Black Ferns, as well as our community game.
We're looking for a talented Digital Design Lead to help shape and elevate our digital presence, creating engaging experiences that inspire fans and participants across Aotearoa and around the world.
This is an exciting opportunity to join our Brand & Marketing team and lead the creation of compelling digital design across products (websites and apps), marketing campaigns (ticketing, social, email, e-commerce, partner content), and other digital platforms. You'll play a key role in ensuring our digital content is visually impactful, audience-focused, and aligned with our world-class brands.
About the role
You will be responsible for creating and delivering high-quality digital assets and digital products that bring NZR’s stories to life. Working closely with Marketing, Communications, Partnerships, Technology, Content and other internal stakeholders, you'll take projects from concept through to execution, delivering engaging creative that connects with fans and drives performance.
You'll lead the design and implementation of digital marketing campaign assets, social media creative, email templates, and user experiences across NZR's digital platforms (websites, apps) as well as external partner platforms. You'll also champion a digital-first mindset, bringing expertise in emerging design trends and AI-powered creative tools to continuously enhance how we engage with our audiences.
This role offers the opportunity to influence how one of New Zealand's most recognised sporting organisations shows up in the digital world while helping shape the future of digital design within NZR.
About you
You're a creative and highly skilled digital designer with a passion for delivering exceptional digital experiences. You thrive in a collaborative environment, balancing creativity with strategic thinking, and can confidently manage multiple projects in a fast-paced setting.
You'll bring:
• At least 4 years' professional experience creating digital experiences within a design role
• Strong proficiency across Adobe Creative Cloud, including Photoshop, Illustrator and InDesign
• Experience in product strategy and UX/UI design, including strong proficiency in Figma
• Knowledge and practical application of AI technologies within a design environment
• A strong understanding of digital channels, ticketing campaign lifecycles, social media platforms and evolving digital trends
• Excellent communication, stakeholder management and relationship-building skills
• Outstanding attention to detail and a commitment to delivering high-quality work
• Minimum 3 years’ professional experience within the sports industry and/or analogous industries
Employment Details
This is a full-time position, working 40 hours per week. The expected appointment salary range for this role is $99,000 - $115,000 per annum, dependent on skills and experience relevant to the role.
To be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.
About Us
At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.
What We Offer (benefits)
• Learn & Grow Your Career | Hybrid Work Options
• Receive Rugby Tickets | Sports Apparel | Discounts
• Wellbeing | 5 weeks Annual Leave | Social Club
Apply Now
If you are looking to join a fantastic group of people and think you have what it takes, then don’t delay, submit your CV and cover letter now! Don’t wait until the closing date to apply as we will be reviewing applications as we go.
>> Applications close at 5:00pm, Thursday 3 September 2026
>> For a copy of the position description, click here
Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.
Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.