TikTok Digital Content Producer

Take fans behind the scenes of our most iconic teams! We’re looking for a TikTok Digital Content Producer to join us as an independent contractor through to the end of 2026. You will help to bring the stories of the All Blacks and Black Ferns to life.

About the role

This role is responsible for planning, creating, and optimizing video content specifically for TikTok. You will take ownership of our TikTok presence, creating consistent, timely, short-form video that drives reach, engagement, and relevance. With a focus on trend-led storytelling and rapid execution, you’ll identify content opportunities across the week, particularly off field, non rugby moments.

Working closely with our Marketing, Brand, and Content teams, you’ll plan, film, edit, and publish engaging content. This includes behind-the-scenes moments, content window shoots, and match and training footage. You’ll also be reactive on match days and during key announcements, stay on top of trends and pop culture, engage with our community, and use performance insights to continuously refine and grow our channels.

About you

You’re a creative, digitally savvy content producer who knows what works on TikTok. You have experience creating short-form video and thrive in a fast-paced environment where speed and creativity matter.

You’re confident filming and editing using tools like Premiere Pro or CapCut, with a strong understanding of trends, hooks, and storytelling. You’re proactive, detail-oriented, and comfortable working both independently and with a team.

You bring strong creative judgement, a willingness to experiment, and the ability to use performance data to improve your content. Experience working with creators or user-generated content is a bonus.

Come and join a high performing and fun team!

About Us 

At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.

 
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life. 

Apply Now 

If you are looking to join a fantastic group of people and think you have what it takes, then don’t delay, submit your CV and cover letter now! Don’t wait until the closing date to apply as we will be reviewing applications as we go.

>> Applications close at 5:00pm, Wednesday 22 April.

>> We welcome applications from Auckland or Wellington

>> To be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check. 

Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.

Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them.  We value diverse perspectives and the contribution every one of our people makes to our culture.  Put simply - you can be yourself here.