Global Marketing Manager
Date: 2 Oct 2026
Location: Auckland, NZ, 1010
Company: New Zealand Rugby Union Incorporated
Global Marketing Manager
Leave a legacy and lead the Black Ferns brand into a pinnacle year with the first ever Women's Lions Tour. Help inspire the next generation of fans!
At New Zealand Rugby, rugby is more than just a game, it connects communities and inspires people across Aotearoa and around the world. We are looking for a Global Marketing Manager to lead the brand and marketing strategy for the Black Ferns. Working alongside the GM Brand & Marketing, this role will shape the direction of the brand in New Zealand and across priority global markets, helping grow the audience and engagement behind one of the country's most exciting teams.
About the role
This is a chance to be a part of history and set the Black Ferns brand up for success in a pinnacle year. You will set the long term brand strategy and turn it into campaigns that connect with fans, both here at home and around the world. You will bring together people from across NZR and our agency partners to deliver exceptional work, and help fill stadiums through our test match ticketing campaigns. You will be the go to person at NZR for everything Black Ferns brand, working closely with players, team management and our commercial partners. You will also lead a Marketing Coordinator, helping them grow while you build our Teams in Black brands together.
About you
You are an experienced brand and marketing leader with a strong track record of managing brands with a global reach, and delivering successful campaigns across digital, content and influencer marketing. You use research and insights to guide your thinking, are confident managing agencies and budgets, and thrive in a dynamic, direct-to-consumer environment. You are a natural relationship builder who can influence at all levels, and you enjoy developing the people around you. Most importantly, you are motivated by the opportunity to grow a brand that is inspiring the next generation of players and fans, and to help take the Black Ferns story to the world.
About Us
At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.
What We Offer (benefits)
• Learn & Grow Your Career | Flexible Work Environment
• Receive Rugby Tickets | Sports Apparel | Discounts
• Wellbeing | 5 weeks Annual Leave | Social Club
Apply Now
If you are looking to join a fantastic group of people and think you have what it takes, then don’t delay, submit your CV and cover letter now! Don’t wait until the closing date to apply as we will be reviewing applications as we go.
>> Applications close at 5:00pm, Sunday 18 October
>> Anticipated start date for this role is January 2027
>> For a copy of the position description, click here
>> To be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.
Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.
Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.