Senior Content Lead
Date: 24 Feb 2026
Location: Auckland, NZ, 1010
Company: New Zealand Rugby Union Incorporated
Come and join us!
We have a rare opportunity for a content creator superstar to supercharge the growth and engagement of our All Blacks channels!
We are on a journey to deliver more value to our fans and we have big goals to grow our global community of Teams in Black fans and the level of engagement they can have with us.
About the role
The role will be responsible for concepting creative ideas, shooting and editing primarily vertical social video of the All Blacks with the objective to grow our fan whānau, grow our database and drive commercial outcomes. The core part of this role will be in vertical video content creation across key social channels such as Tik Tok, Instagram, You-tube Shorts and others. This role includes travelling with and being in the team environment and requires an experienced level of interacting with high performance athletes, along with being comfortable with being on tour for long periods of time.
About you
We’re looking for a content superstar, the best of the best who is a master in their field of social content creation and can supercharge the growth and engagement of our All Blacks channels. This is a unique and amazing opportunity to be a part of this journey, be involved in a high performance environment and showcase our brand to the world, with a team who have the best winning record in rugby (after our beloved Black Ferns).
This role will be responsible for working alongside our talented content team to concept, shoot and produce the content plan across our All Blacks social media channels. This role helps to maximise our rugby coverage, and improve the awareness of the All Blacks brand and drive engagement with a global fan base.
About Us
At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.
What We Offer (benefits)
- Learn & Grow Your Career | Hybrid Work Options
- Receive Rugby Tickets | Sports Apparel | Discounts
- Wellbeing | 5 weeks Annual Leave | Social Club
Apply Now
If you are looking to join a fantastic group of people and think you have what it takes, then don’t delay, submit your CV and cover letter now! Don’t wait until the closing date to apply as we will be reviewing applications as we go.
Applications close at 5:00pm, Monday 2 March 2026. For a copy of the position description, click here
>> To be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.
Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.
Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.