Creative Director - Digital Content

Join New Zealand Rugby and shape the future of digital content for the All Blacks and Black Ferns.

At New Zealand Rugby, we connect millions of fans to the game they love through iconic teams including the All Blacks and Black Ferns. The Creative Director – Digital Content is a leadership role responsible for defining and delivering the creative vision that brings these world class brands to life across digital, social and long-form storytelling platforms.

This is a rare opportunity to shape the narrative of two of the most powerful teams in global sport and lead the stories through our digital content that inspire fans in Aotearoa and around the world.

About the role

You will lead the end-to-end creative development and production of short and long-form content across social, digital, documentary and selected commercial channels. You will lead the ideation and production of the narrative direction for the All Blacks and Black Ferns, ensure content aligns with brand strategy and performance moments, embed audience insights into creative decisions, oversee production budgets, and lead a team of Content Leads, videographers and Producers to deliver bold, high-quality storytelling at pace.

About you

You are an experienced creative leader with a strong background in sport, media or entertainment, and a portfolio that demonstrates excellence across multi-platform content. You combine creative instinct with data-led decision making, thrive in high performance environments, and are confident working with elite teams, commercial partners and internal stakeholders. You bring strong people leadership, commercial awareness and a passion for producing world-class content that builds fan engagement and delivers measurable outcomes.

About Us 

At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.

 
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life. 

What We Offer (benefits)

• Learn & Grow Your Career | Hybrid Work Options
• Receive Rugby Tickets | Sports Apparel | Discounts
• Wellbeing | 5 weeks Annual Leave | Social Club

Apply Now 

If you are looking to join a fantastic group of people and think you have what it takes, then don’t delay, submit your CV and cover letter now! Don’t wait until the closing date to apply as we will be reviewing applications as we go.

• We welcome applications from either Wellington or Auckland.
• Applications close at 5:00pm, Sunday 8 March 2026. For a copy of the position description, click here
• To be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check. 

Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.

Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them.  We value diverse perspectives and the contribution every one of our people makes to our culture.  Put simply - you can be yourself here.