Senior Digital and Social Media Manager (All Blacks)
Date: 8 May 2026
Location: Wellington, NZ, 6011 Auckland, NZ, 1010
Company: New Zealand Rugby Union Incorporated
About The Role
Lead the All Blacks social media strategy as we head into two pinnacle years with Rugby’s Greatest Rivalry, Rugby World Cup and Lions tours.
The Senior Digital & Social Media Manager plays a pivotal role in shaping how fans experience the All Blacks and wider Teams in Black across digital and social platforms. This is a rare opportunity to lead the strategic direction across social media of some of the most iconic sporting brands in the world, ensuring our digital presence is bold, innovative and deeply connected to fans. This is a leadership role with the responsibility of two direct reports.
About The Role
- You will lead the social media strategy for the All Blacks with a focus on organic social media creation
- You’re responsible for building the strategy and delivering content across social first channels – Meta, Tik Tok, YouTube Shorts
- Support the creative team on the creation of content for the channels
- Lead a team of two including the Black Ferns Social Media Manager and the All Blacks and Black Ferns Tik Tok lead
- Work with the Creative Content team to ensure the delivery of fan focused content, commercial rights and marketing content across our channels.
- Represent the fans and the Teams in Black values in all areas of work.
About You
You’re an experienced digital leader with a strong background managing high profile social channels and producing standout video and social content. You’re confident working at pace, making informed decisions, interpreting performance data and balancing creative ambition with commercial needs. You bring strong copywriting and editing skills, a deep understanding of digital trends, experience guiding others and the ability to build trust quickly in high performance environments. You’re adaptable, collaborative and excited by the opportunity to shape the digital presence of one of the world’s most iconic teams.
About Us
At NZR we love what we do, we work hard and have fun! You’ll be joining a team of awesome people who are passionate about the game and each other, and you’ll be backed with support to thrive in your role. We know that life isn’t all about work, so we are open to flexible working options.
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other’s values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.
What We Offer (benefits)
• Learn & Grow Your Career | Hybrid Work Options
• Receive Rugby Tickets | Sports Apparel | Discounts
• Wellbeing | 5 weeks Annual Leave | Social Club
Apply Now
If you are looking to join a fantastic group of people and think you have what it takes, then don’t delay, submit your CV and cover letter now! Don’t wait until the closing date to apply as we will be reviewing applications as we go.
>> Applications close at 5:00pm Sunday 24 May 2026
>> For a copy of the position description, please click here
To be considered for this position you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.
Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.
Our recruitment process is fair and inclusive and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.